Started in 1998, Athleta chose to serve a niche, women’s sports and workout apparel and gear. In a decades time they were taken over by Gap, the known brand in apparel; Athleta now operates as a brand of Gap. Known for their high standards in quality and styling, Athleta have become a popular name amongst fitness-conscious women. The beauty of Athleta apparel is that they are as functional as they are well styled. The comfort and performance of each piece is well tested before it is put on shelves. So while buying Athleta swimwear, gym wear, yoga wear or sports wear, you can be rest assured that Athleta clothes will exceed your expectations in style, comfort and performance.