Way back in the 1960s, when plus size clothing was not an easy find, an enterprising woman, Catherine Weaver opened a boutique in Memphis. Catherine made dressing-up for full-bodied women more trendy and stylish. Catherines has set a class apart from other plus size clothing brands with the Real Fit program. They took highly detailed measurements of around three thousand full bodied women and then designed sizes and fit that was not just different from the industry standards, but more importantly, it fit beautifully. Catherines continues be the market leader in the niche.